InfoQ defined #noprojects as an emerging topic for 2019, and I'm on the same page. I believe there are better ways than projects to evolve a company digital portfolio. Because while a project is temporary, software is continuous. Quit making projects can be hard and challenging. It’s not only a matter of re-branding what was formerly known as project with a different name. It requires several changes at different organization level: budgeting, procurement, contracts, organization agility, technical excellence. This talk describes a journey that through 4 stages (and supported by 10 principles), describes the road from a project world to a #noprojects ones, how to create a product culture, evolve the digital portfolio, quit making projects... and live happily ever after.