Several generations of managers have been taught to "Do the right thing, then do it right." Right. It has a logic all of its own doesn't it? What's the use of being highly effective is you are highly effective at the wrong thing? But what if the obsession with doing the right thing is itself harmful? What if you don't know the right thing to do until you have do something? Isn't the essence of Agile "inspect and adapt" so shouldn't we make it up as we go along? In other words, what if you need to do something in order to know what is right and what is wrong. In this session Allan Kelly will present an alternative, possibly more Agile, view of the world and argue that doing things right is essential if you are to do the right thing.