Many web developers are seeing the benefits of moving their application logic to the browser, allowing them to create interactive experiences that users love. A new generation of JavaScript frameworks has emerged to make this even easier. But many of these frameworks forget about the key feature that made the web in the first place: the URL! In this session, you'll see you how Ember's router puts URLs front and center. You'll also see how embracing convention over configuration leads to compact, predictable, and testable code.