This work examines the impact of content and presentation parameters in 2D versus 3D on depth perception and spatial presence, and provides guidelines for stereoscopic content development for 3D sports TV broadcasts and cognate subjects. Under consideration of depth perception and spatial presence experience, a preliminary study with 8 participants (sports: soccer and boxing) and a main study with 31 participants (sports: soccer and BMX-Miniramp) were performed. The dimension (2D vs. 3D) and camera position (near vs. far) were manipulated for soccer and boxing. In addition for soccer, the field of view (small vs. large) was examined. Moreover, the direction of motion (horizontal vs. depth) was considered for BMX-Miniramp. Subjective assessments, behavioural tests and qualitative interviews were implemented. The results confirm a strong effect of 3D on both depth perception and spatial presence experience as well as selective influences of camera distance and field of view. The results can improve understanding of the perception and experience of 3D TV as a medium. Finally, recommendations are derived on how to use various 3D sports ideally as content for TV broadcasts. © (2014) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.