The Substance Abuse and Mental Health Services Administration (SAMHSA) has adapted the JATS publishing model to accommodate a robust collection of behavioral health content. Parallel efforts are now underway to take advantage of the possibilities of XML both at the content creation and content dissemination levels. This presentation will focus on the content dissemination end of the lifecycle, and specifically how SAMHSA has implemented processes to transform the Agency's content so that it is optimized for mobile devices. We will discuss the goals of the project, the approaches we evaluated, and the challenges and lessons learned that emerged as we searched for an approach that would work for content of varying lengths and styles.