Taking advantage of this year's topic "Building a business with FOSS4G" I would like to invite you to a 45 min panel to discuss together ideas about building a different narrative about the use and benefits of Open Source with members of the FOSS4G community who are doing business in the Private and Public sector. The idea of this panel came while attending several Geospatial industry events, after mentioning that I am an Open Source advocate the comments of people from different organizations were mainly around the costs, one of the very recurrent comments I hear is " it is great that Open Source exists because it can help students who can't afford licenses", other comment I hear frequently is that "Open Source is for companies very limited financially or have no money at all". More than a talk I would like to organize a panel with 3-4 Open Source Entrepreneurs in the one we have an open discussion about how we can change that mindset and impulse more business opportunities together. Let's discuss together how the community can find a way to communicate better the values and benefits of Open Source so we can change this mindset that still exists today.