For geospatial enthusiasts, working with data, debugging code, running geospatial algorithms, making maps and then more maps to best depict the momentary state of an environmental or socio-economic variable - it is a great and valuable use of working time. But how to get that valuable knowledge into the radar of non-geospatial people working time? On the radar of the professionals that could/would highly benefit from geospatial knowledge but have no time, interest or curiosity to invest into learning new geo-dedicated skills? What about the operational businesses for which tabular data and e-mail are the main working tools and have no resources to invest into bringing the geospatial component on board? It is no secret that selling geo-services is not easy for proprietary software, with a marketing budget and sales people. Building on top of FOSS and then crossing the bridge from research to operational brings interesting, yet quite numerous obstacles to overcome as well. In this talk, the authors present the long and sinuous road of getting the geospatial-extracted knowledge outside the geospatial field into the..wild.