The integration of scholarly publishing into the global capitalist system brought both benefits and drawbacks. While market forces drove innovation and efficiency, they also created profound inequities based on enclosures, limiting access to research based on financial capacity rather than academic merit. Diamond Open Access (OA) offers a solution to this inequity by removing financial barriers for both readers and authors. However, this raises a critical question: can we abandon the market's "invisible hand" without losing its efficiency? This presentation explores how a community-led coordination model can complement—not replace—the commercial system to build a publishing landscape that is simultaneously efficient, sustainable, and equitable.