Choosing the right components of a digital architecture is essential but not enough. As needs and technology evolve, organisations need to design systems in a way that allows to add end extend capabilities to it, without incurring in a complex refactoring. In this talk we will start with a simple website and progressively add capabilities and "layers" to it, from visual components to service orchestration, leveraging a MACH (Microservices based, API-first, Cloud-native SaaS and Headless) approach.