Monetary incentives, even though apparently efficient in driving performance of workers, have drawbacks, explains BRUNO S. FREY. They can result in a reorientation of workers from their focus on quality towards merely meeting objectives. The experiment presented in this video studies the impact of replacing monetary incentives with symbolic awards. * BRUNO S. FREY is Professor at the University of Basel and research director of the Centre for Research in Economics, Management and the Arts (CREMA), Switzerland. This LT Publication is divided into the following chapters: 0:00 Question 1:11 Method 3:08 Findings 4:15 Relevance 7:33 Outlook