We'll present some of our efforts and experiences with improving SEO in the standard GeoNetwork software, and share some hints on how an administrator or data steward can optimize and monitor SEO via configuration. "A majority of catalogue visitors arrives from search engines" found the UK GeoSpatial Commission in a 2019 study of the UK data portal. They developed a best practice document on Search Engine Optimization (SEO) for (spatial) data portals. In this presentation we present some of our efforts and experiences with improving SEO in the standard GeoNetwork software along these guidelines, and share some hints on how an administrator or data steward can optimize and monitor the SEO via configuration. Access to data for a non spatial audience is also an important driver of the OGC API developments. OGC API Records development in GeoNetwork therefore aligns very well with the SEO efforts. Finally we’ll introduce you to the use of schema in GeoNetwork which feeds amongst others Google Dataset Search.