Johanna will walk us through some marketing insights and present ideas about how to push Plone brand awareness. Plone is one of the top Open Source CMSes on the market. To promote a product like Plone in a competitive environment, one of the most important things is to create brand awareness. But why does Plone have a much lower degree of brand awareness than Wordpress or Drupal for example? What defines Plone and what is the brand identity? What is our target group and how can we reach them? These are the questions Johanna will discuss.