We will discuss a new type of ergodic theorem which has among its corollaries numerous classical results from multiplicative number theory, including the Prime Number Theorem, a theorem of Pillai-Selberg and a theorem of Erdös-Delange. This ergodic approach leads to a new dynamical framework for a general form of Sarnak’s Möbius disjointness conjecture which focuses on the "joint independence" of actions of (N,+) and (N,x).