Having a popular web site is great, but what do you do when you can't handle the load anymore? When throwing hardware at the problem only gets you so far, where do you continue? And how can you fix it by this afternoon? This talk is based on the lessons learned from building two web sites where the user mass got out of hand, and there was very limited money, time and hardware to throw at the problem. While the users growth continued, there was no time to lose and the developers had to learn how to scale in a hurry. This session will give a lot of tips and tricks on how to scale your .NET apps on the web.