Open Journal Systems has had a notable impact on academic publishing and open access. It's given scholars with short resources the ability to create and disseminate quality scholarship. It's also made it easier for many established publications to move into digital distribution. But, sometimes, OJS doesn't do what users might expect. Years of OJS use shows a variety of emergent uses from users thinking outside the box intended by its developers. Some of these changes are dramatic, unique one-offs. Some of these changes are common and sensible.This lightning talk looks to discuss the ways OJS users have taken the software outside the box, for better or worse, and suggests that we should learn from - and sometimes adapt to - these emergent behaviours.