Nix is almost 20 years old. The innovation Nix brought is now present in almost all recent packaging tooling, while Nix hasn't been adopted yet by a larger audience. Why should we care about that? What can we do to remove the barriers to mainstream adoption? We'll look at examples from books, similar stories and what people and leaders of our industry are saying. We'll dive into each topic briefly, providing an opinionated set of goals to get Nix in hands of everyone.