Jack Schulze will unpack the emerging design domain of connected products and design for the technology landscape. Using examples from bergs work and from industry Jack will shed light on the core challenge of representing systems through interfaces in the emerging world of connected devices and share principles from berg's design process. He will discuss the friction between manufacture and software and the power of thought leadership through good communications and prototyping. Finally Jack will focus in on two great opportunities in the connected product space. Firstly, outlining the the real power of the cloud and cheap chips can out strip the most powerful smartphones. Secondly, looking at which new kinds of functionality are the most disruptive to business and how this can be used to design new and exciting products.