In this talk we will have a look at the old truth that C++ is a bad fit for embedded product development. Some would have you believe that C++ is too resource hungry and has to be stripped down to be usable in this domain. While there are cases where this is true, we will have a look at the larger and growing number of cases where it isn’t. It is time that we try to dig out some facts and start making architectural decisions based on that instead of old truths.