The cloud is more than just AWS vs Azure, scalability and big data. In this talk we will take a look at how BaaS offerings like Firebase can make it a walk in the park to build realtime collaborative applications. We will cover the building blocks for doing this, as well as how it fits in nicely with frameworks like Angular and Ember. We will also talk about why this is valuable and hopefully leave you with enough knowledge to be inspired about possible usecases in your own business.