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Photochemistry: A chemical chameleon

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Photochemistry: A chemical chameleon
Subtitle
Molecular environment and solvatochromism
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163
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CC Attribution - NoDerivatives 4.0 International:
You are free to use, copy, distribute and transmit the work or content in unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
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Abstract
According to an accepted doctrine, the structure of a dye determines the colour of its solution if the solvent itself is colourless. The experiments from this video show the contrary and the protagonists explain this phenomenon.
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