When Microsoft recently introduced universal Windows apps, they weren’t given much attention. In fact they created more confusion, especially for the large number of mobile developers on the Microsoft stack. However, the fact that you can develop one app that can then be deployed on multiple platforms and reach an exponentially larger customer base with almost the same effort it extremely powerful. Universal apps work on everything from Windows mobile devices to tablets to “Big” Windows, yes, even on Xbox One. This talk will introduce developers to building universal Windows apps, and take advantage of some of the unique features they deliver: - Reuse your user interface by implementing cross platform native controls - Target screen sizes from 4 to 27+ inches in a single solution - Give users a streamlined experience across devices using roaming storage - Get tips on how to increase your return on investment by targeting the entire Windows user base