The Times and Sunday Times have been stalwarts of the newspaper industry - both in print and digital - for an era. For the past year, both titles have undergone a fundamental shift in content production and delivery, and migrated to a new content model, web architecture, and CMS to support this. Reflecting today's needs, the content model focuses on making content easy to use (and re-use) across multiple platforms, applications, and publications. This talk will focus on building an extensible data model for content, designing an API to serve that content internally and to 3rd parties, and on delivering content quickly and reliably. It will also explore how the new websites of The Times and Sunday Times are curated, and how the new architecture has evolved over the past year.