If you care to accept the challenge, one thing a Nobel Prize does is to dump the recipient in at the deep end of public science communication. As a consequence, whatever I know about science communication, right or wrong, I learned on the job. Twenty years ago, the principle avenues for getting a science message out were by accepting invitations to write for magazines and newspapers, interviews by print, radio or TV journalists or participating in various broadcast or “on stage” public forums. Since then of course, social media and a spectrum of other online formats have come to the fore. Perhaps the best thing I’ve done in this regard is to help former newspaper editor Andrew Jaspan start TheConversation, which has now gone global. If you don’t know what that is, look up TheConversation.com. That’s where we might start our discussion.