Vroom! Free Software in your car This talk describes how the automotive industry has moved to embedded Linux and Open Source to develop the next generation of In-Vehicle Infotainment (IVI) and how it has met the challenges along the way. This talk describes how the automotive industry has moved to embedded Linux and Open Source to develop the next generation of In-Vehicle Infotainment (IVI) and how it has met the challenges along the way. This talk describes how the automotive industry has moved to embedded Linux and Open Source to develop the next generation of In-Vehicle Infotainment (IVI). IVI is increasingly important as everyone wants to be connected all the time and cars are no exception. Cars are a natural fit for modern mobility software and customers expect that nearly anything they purchase nowadays has smart mobility baked in. How does it happen that an industry known for its mechanical engineering and cautious approach can suddenly become a leader in smart mobility? How can the auto industry jump over a generation of consumer electronics and right into the smart phone era? One approach is to join together, create a common platform, and innovate on top. This is what the GENIVI alliance has done. That common platform is embedded Linux and it comes with a number of challenges for the automotive industry. License compliance, fast start-up times, mobile connectivity to the internet, interaction with a wide variety of cell phones; all these things are challenges that the GENIVI alliance has tried to tackle head on. We'll discuss some the technical solutions, the resultant software stack, and the work that still needs to be done to realize modern IVI in every car.