Previously I've spoken extensively at ChefConf about the technical aspect of devops. How to implement the technologies, controls, tools, code, etc. But over the past few years people have asked more and more about the social aspect. How did we get countless teams across a large company to do this? How do you get buy-in? How do you sell it? How do you handle the teams who you don't think can cut it? What about the teams that are stuck in the past? How do you build or transform your team/teams/department/company? Getting one team to do it is easy - but it doesn't get you where you want to go. You have to get everyone in. That's what this talk will focus on: the soft-skills side of devops.