The process of elaboration of the material of the project Wild Knots, which include computer generated animations, still images and some interactive software, has been interesting from several angles: the selection of the subject, how to recreate an infinitely complicated object with a computer, which media should be used, and which is the audience they are directed to, for instance. It seems that these questions appear in any project of producing mathematical content for the general audience. In this short talk I would like toshare my experience around this project.