Music recommendation is an essential part of the music business. Artists like Trent Reznor have started to get involved in music disovery systems and talk of "Intelligent Curation". It might be time to envision a more emotional, i.e. relationship based approach to recommendations. Are we entering the age of "intelligent curation"? Just like the distribution of music has undergone fundamental changes in the last 15 years, so has the culture of music recommendation. The development of recommendation engines is an essential aspect of online retailers and music platforms, while social media has all but replaced traditional media as the dominant recommendation channel, resulting in a new ecology and economy of taste making.