We used TeX for typesetting a series of phrase books with a fancy graphical design. Each book contained the same content for a different language pair. There were several dozens of them semi-automatically generated and thanks to the way how the language data were organized and thanks to TeX as a typesetting engine this process was very time and cost effective. We have developed interesting TeX macro modules and used many advanced features of pdf TeX and Lua TeX to meet the challenges raised by the graphical design and by some non-Latin script languages. We will show the general structure and discuss some interesting problems and their pdf TeX slash Lua TeX solutions.