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Ad-Wars

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 Schröder, Thorsten Rieger, Frank

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Ad-Wars
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5
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CC Attribution - ShareAlike 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this
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Gute-Nacht-Geschichten für die Online-Werbe-Industrie der Gegenwart. Die jahrelang praktizierte Innovationsarmut der digitalen Nachrichtenindustrie trägt Früchte: Angst und noch mehr Duldungsstarre. Die Industrie versteht langsam, dass das herkömmmliche Finanzierungsmodell aus dem Print-Bereich, Werbung, nicht so erfolgreich Geld in die Kassen der Verlage spült wie erhofft. Während in den Printausgaben pauschal geworben und abgerechnet wird, zahlen Werbende an die Verlage im Online-Business nur pro View und pro Klick. Wir berichten aus der Perspektive des technisch sensibilisierten Klickviehs und haben vielleicht den Ansatz einer verbraucherfreundlichen Alternative im Gepäck.
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Transcript: Englisch(auto-generated)