The world is changing in a more and more rapid pace. It took the car 75 years to reach 50 million users, but I-pod only three years. It will never be so slow as it is today. Tomorrow the pace will be even faster. We are pushing ourselves into the networked society where behaviours and communication is non-linear. The paradox is that as users and consumers - we are pushing this change - but as employees at companies we are slowing down the change.