Hello, I'm Adrian Ariatin. I want to present to you about business survival strategy during COVID-19 pandemic case study of COVID-19 During COVID-19 pandemic Several countries have activated business activity and many companies have temporarily suspend their business

meanwhile Several other areas have provided that prevent people from leaving their homes. Many small businesses are financially fragile They have limited cash reserves Financial assistance from government, which means they have to alter dramatically

take on additional debt or declare bankruptcy It's like boarding school a phenomenon due to its rapid development in Indonesia. It's also directly affected West Jaffa province, the province with the most populous population in Indonesia

has more than 9,000 Islamic boarding schools That is the most significant number of Islamic boarding schools in Indonesia the pandemic has significantly impacted small and medium-sized businesses

Including the business unit in Islamic boarding school called Kopondran Kopondran, which was established to meet their daily needs discontinued their business activities because it was challenging to adapt

This topic is interesting Because there has not been much research On business survival strategy in Kopondran in West Jaffa especially during this pandemic. The research approach used is inductive with case study as a research strategy

The inductive method was chosen because of the lack of literature on business survival strategies in boarding school especially during the COVID-19 pandemic the research began by Conducting initial data collection categorizing the content based on the stage of business

tuition fees number of students and kind of products sold Qualitative data collection was carried out by conducting in-depth interview with the following guidelines First one interviews were conducted face to face and via teleconference

Due to limited distance and road access due to the COVID-19 pandemics Second one is The interview used a semi-structured interview format Which allowed us to dig deeper Into the information needed by using a conversational style

Third one is informal age between 35 to 59 years old The fourth one is informal education from undergraduate to doctoral level And the last is the location of participants are spread across

several cities in West Jaffa province and these are the results one important component Is the reduction of production capacity which can help save resources and adapt to shifting

demands while maintaining operational sustainability In addition changing established business models to embrace digital and remote solution is imperative Allowing companies to remain agile and responsive in rapidly changing economic

conditions Simultaneously a business activity especially in Islamic boarding school can explore option for exploiting natural resources Responsibility as a means of diversifying

income stream in line with environmental and ethical consideration Collaboration with industrious Peers Governor agencies and community stakeholders is equality important as it can encourage knowledge sharing

resource pooling and collective developing Of innovative solution to effectively address the challenges posed by the pandemic and ensure long-term resilience so What to do next after we get this survival strategy? Of course we can duplicate it especially against the collapsing coupon trend during this pandemic

coupon trend can implement all plans from utilizing natural resource to reduce existing production capacities to changing business models That are strengthened by the use of technology in marketing their products

Kiyai as the leader of Islamic boarding school Should be more open his mind to the changes That occur agile leadership from Kiyai has a high impact on the running of the business

starting from the manager's confidence The smooth running of production to marketing to a broader market through collaboration with other parties As a catalyst the government can play more of a role in supporting businesses and threatening the economy

In west jeffa through this compound trend When starting a business the development that is carried out must be maintained continuously As has been done by bang indonesia for a compound trend That are now growing entrepreneurs outside the compound trend

Must also start to look at the great potential of this coupon trend Because in the future this potential will explode into something big And have a high impact on society Thank you very much