Talk given by Jos Poortvliet as Frank Karlitschek was unable to attend. In the last few years we saw a lot of discussion in the open source and free software startup space around licenses. Several companies stepped forward and claimed that it’s not possible to build a working company on top of a free software product. Some changed the license of their product to proprietary license like the Commons Clause or the Business Source License. They claim that this is needed to ‘save’ free software. This talk describes why this is fundamentally wrong. It’s possible to build a working startup and company on top of a free software product. This talk discusses how companies like Red Hat, SUSE and Nextcloud manages to have a 100% free software product including a big contributor community but is still able to pay developers and grow.