John Kinsman’s work has been focussing on behaviour change interventions since 1996, when he joined the UK’s Medical Research Council (MRC) Programme on AIDS in Uganda as a behavioural scientist. Since then, he has worked as an action-oriented researcher on behaviour change issues: through much of the early 2000s, John focused on issues relating to HIV testing and counselling, and adherence to antiretroviral therapy in a number of African countries, while subsequently he worked on several WHO-designated Public Health Emergencies of International Concern (PHEICs). In 2019 John moved to the European Centre for Disease Prevention and Control (ECDC), taking up a position as their in-house expert on social and behaviour change. Since the emergence of the COVID-19 pandemic, his work has been focused exclusively on the response, with direct support to EU/EEA Member States as well as regular input on behavioural and risk communication issues into ECDC technical reports and rapid risk assessments. John has also led or been closely involved with projects on addressing pandemic fatigue in the population, examining Behavioural Insights research in the Member States to support the response to COVID-19, supporting socially vulnerable populations, preparedness and implementation support for the COVID-19 vaccines, and countering online vaccine misinformation. John presented his work on "Social listening and the use of qualitative data for monitoring health behaviours and trust", exploring the role of social listening via social media, and its related challenges, in support of the "infodemic" and COVID-19 outbreaks responses. See the following link for the ECDC publication on countering online vaccine misinformation: “Countering online vaccine misinformation in the EU/EEA”