Chair: David Sommer (Kudos, UK). Blair/Atholl Room. - Supporting Journal Editors and Developing Strategy: Elizabeth Brophy (John Wiley & Sons Ltd, UK) - Pulling Back the Curtain: AARP Reach and Impact Case Study: Charlotte Spinner (AARP, USA) - Beyond the "Cool" Factor: The Challenge of Making Alternative Metrics Indispensable: Rebecca Welzenbach (University of Michigan Library, USA) - Collaborating to Target Doctoral Students and Postdoctoral Staff: Robyn Price (Imperial College London, UK)