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Data Mining in the Closed-Loop CRM-Approach for Improving Sustainable Intermodal Mobility

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Logo of Eidgenössische Technische Hochschule Zürich (ETH Zürich)Eidgenössische Technische Hochschule Zürich (ETH Zürich)
 Gieselmann, Thees Severith, Marcel Wagner vom Berg, Benjamin Gómez, Jorge Marx

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Data Mining in the Closed-Loop CRM-Approach for Improving Sustainable Intermodal Mobility
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Smart Decisions: Data Mining in the Closed-Loop CRM-Approach for Improving Sustainable Intermodal Mobility
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46
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CC Attribution - NonCommercial - NoDerivatives 2.5 Switzerland:
You are free to use, copy, distribute and transmit the work or content in unchanged form for any legal and non-commercial purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
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Abstract
Information and Communication Technologies (ICTs) are connected to issues of sustainability in many ways.