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Unfit Bits: Free Your Fitness from Yourself

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Title Unfit Bits: Free Your Fitness from Yourself
Title of Series re:publica 2016
Part Number 152
Number of Parts 188
Author Brain, Tega
Mattu, Surya
License CC Attribution - ShareAlike 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this license.
DOI 10.5446/20706
Publisher re:publica
Release Date 2016
Language English

Content Metadata

Subject Area Computer Science
Abstract Unfit Bits outlines techniques for generating the fitness datasets of your choice as logged by common wearable technologies. These everyday techniques enable you to qualify for insurance discounts and financial rewards even without the lifestyle to match. Our new range of fitness devices and DIY fitness spoofs empower you to create the walking datasets of your choice, without actually having to share your personal data. Free your fitness. Free yourself. Free your fitness from yourself.
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home the hand and the the hi everyone thanks so much
for coming today and West so
excited to be here and we're gonna presented you have project called unfit bits which is a revolutionary new way to think about your fitness data so I'm taking brain and this is my cofounder necessary amounts so last year we have seen the emergence of what is known as a fitness data markets and this is the deployment of fitness track is and some products like the the the and the job I'm not istic this data market is where data is being collected and shared with different entities and this is very different outfits data has previously been managed to where it's been just shared with the individual who is using the track and so we say things like corporate wellness programs which are programs that our deploying these trackers in using this data and the programs have been used in by insurance companies and banks and employers and even universities this year since it was looks like John Hancock the life insurance and they are offering discounts and
life-insurance if you agree to wear
track you are hiding about 10 thousand
instances containing a lot of this is lost
insurance of variant of health insurance company in America and they also have a discounted premium read if you read the words to construct for the a more recent example is a university in the US build of Oral Roberts University and they just recently launched this program for the student students years in Oklahoma University now make it mandatory for all freshmen to where it fits or Robert
University says it encourages students to stay healthy by attracting their fitness that be
given counts as part of their grapes
university including this component in its
curriculum great students based on the level of aerobic activity I guess I just to know all Roberts University is always collected fitness data on their students but of course by giving the students tractors they can get data in a much more invasive in high resolution ways finally over in
russia Alpha Bank is an example of a bank that's offering clients the instructions and you get high interest rates on your savings account if you agree with
Hey there where we went out and leave the real thing is when you have been more in news that to be the the need to maintain and stands today in a country where each individual stocks 120 and and you need to go out and so on so we don't have time let magically have you intend to this the right so they make a good point and this is where we started with on the we started thinking about people who these data discount schemes might leave out people who were confined to a desk most the day perhaps people who have physical disabilities for
people who don't have access to exercise facilities think about chapter I think about accountants think about people who use you know maybe under under-resourced workplaces don't offer standing desk sleeping parts sleeping so we ask ourselves could we develop a platform to disrupt the fitness market and allow everyone to enjoy these new benefits in these new financial opportunities is your lifestyle and you can qualify for insurance discounts and you unable to
fully activated challenging or maybe just wanna keep your personal data
private that and pay higher premiums for the privilege of
a good team of
researchers devised and techniques that learn and for use in data from the
uh
and
a
good if you
the and
and I no
it and
in the end
the regional differences
you send 3 in the
midst of music yeah so it's we launched about a year ago we've also seen the widespread roll-out of track is
by employers and companies and corporations to their employees because it allows them to qualify for bowl insurance discounts and to give a sense of the scale at which this is happening so this is all on programs launched in 2015 distributed almost 25 thousand tractors to their employees in North America tied being retailer the same distributed 300 thousand to the US and Barclays the big UK land subsidized the instructors to about 75 thousand of the US and UK employed it's been estimated that about 20 million trackers is going to be required to be worn by employees on by their employers in by 2018 so this is happening at scale and so again we're starting to think you know what is the line from the perspective of the employee was this main if you work a 50 hour week and then have to work out for another 10 say to reach these goals was it mean if my employer knows how many hours a nite and sleeping all were how often I'm having anxiety attack or how many times a week and getting laid so I think it's offers the solutions to these uncomfortable questions so many we'd like you to think of unfit bits as a physical API that allows you to reprogram your fitness are solutions have been thoroughly researched analyzed and optimized let you have the fitness dataset that he reflects what you feel inside about your health not what Jack style you should be that extracts your maximum fitness potential no matter what your lifestyle and so we just break down a little bit of research process we went through a lot of iterations we tested out a lot of techniques different solutions we tried to use everyday household items to make it accessible to anyone I'm so we tested these and all of these solutions allow you to ready make your datasets and like any fledgling start-up what was the 1st step of the process area we analyze the data go right we analyzed the data so when we started really wanted to get an
understanding of how these factors will then what is it that the Peking Union holiday deciding what I'm doing physically
so we started looking into them and what a bunch of tractors and realize that we don't actually have access to the raw data we don't know what the senses a collective your meeting you have access to is what the output of the algorithm is Sahami steps is calculated from the values you Bush and metrics like that before us therefore also subtly develop a small simple open-source wearable that allowed us to see the raw data and compare that with the existing trackers and so you could get out so the next slide we have some of our experiments of that share with you come on the top you see ideal experiments in which we were trying to see how this works and use of the gym and what was a bicycle wheel orders really interesting about our test was that different trackers calculated different number of steps toward solutions so for
example the Fitbit guys deleted 30 steps for this experiment where the job on only calculated 25 and the bicycle wheel disagree calculated 22 steps and a job on only got deleted 11 when we look at this realize it because the system the proprietary
algorithms that we don't have access to be probably have different mechanisms of filtering in signal processing that allows them to come up with these numbers so I don't think it's really tried to optimize or products to work with the into factors that you really get the most out of of thickness show so we live in a really exciting times where the sensing systems and these trackers is still relatively simple and that means there's plenty of opportunity to disrupt this emerging data and we're really excited that unfit this is the 1st to take advantage of this opportunity yeah and we're really excited today to introduce AL range of desktop products they the fitness products that being calibrated so that they will blogs steps from the point of view of the most common trackers and they're designed for any officer
considered fit in really well in most workplaces and I can say is thank goodness this is actually work and so as an accessory will review the idea
analyzability don't of course right so we plan analyze the data and we refine the mechanical algorithms just to ensure that that they they definitely work with an assistant absolute year as you can see on this slide we actually found in our analysis that have dampened periodic oscillations what the best across a variety of tractors so with this simple system you good for practically any track and you get the most out of your fitness data on these devices designed to be accessible to a variety of people so you can adjust the length of the string according to your gender sexuality however you feel about it and like we wanted this to be something that could seamlessly integrated into almost any workplace could be put on your desktop You could have it near taxi and the ease of use of this product is absolutely fantastic so I think enough the graph stress this actually work with the the act as you can see once you put different on this product the periodic motion seamlessly gets counted as a step on
the AP and this really works it truly is an innovation and fitness it's really really exciting that and along
with that 1 of the things that really care about it unfit bits is making out products accessible to as many people as we can and with that we'd like to launch our new product this is this snake is additional and it comes with a mid-century glass ashtrays and annotators to at the community of smokers out there you might also want to take advantage of these things that absolutely and I just like to add that are ashtrays Ali's garden digitally fabricated through the beat the best materials for a smoking out and so this
products are available on our website there are also currently presented in an exhibition at the moment in the city at the heart of our with Tactical Tech it's the exhibition called nervous system we have handy guide information available there and this Saturday we are
presenting a workshop where you can come you know maybe a fitness data after winter needs a little bit of attention needs a little bit of a form maybe you need to get in shape so joined us to the ultimate out where you can come address your fitness datasets and improve them has year variety solutions out there that you can use to read read the set the we you want to be to be and sigh We also invite you to join us and follow community on Twitter where we're tracking emerging trends in fashion and wearables as serial where is this going what's happening next in that living really exciting time when we started this product you're rolled view on the
data we had access to was motion data was that this shackles would just using accelerometers in girI readers and all the could attract was movement within in the last year so there's been an explosion in the fitness to market we have EEG is ECG isn't pulse oximeters and a variety of different senses the Jedi let's you personalise and got the is your fitness you want it to be so what we see is missing that the medical industry has discovered the clouds which is super exciting for us it does and doesn't buy new markets which we haven't even got a chance to get into the and you also may have heard that there's been some developments on the regulation of some of these devices recently other Dutch Health Authority announced that employers were not allowed to make it
mandatory for employees to wear out to have to wear fitness checkers because of the asymmetrical power relationship between
employer and employee and initially are investors were a little bit concerned about this it's true thousand Investors why this might be a slight problem in your in Europe we will have absolutely no such a dilution view us so we just see this market growing straight to support second-quarter pretty 16 all the way through the the we predicts the
US is probably not going to implement such regulations absolutely so we want to hear from you not communities growing and we're really really excited about the future symmetry order your freedom to then your fitness from yourself thank you for the you know how to do this questions that I think you guys think a block from which had
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AV-Portal 3.8.0 (dec2fe8b0ce2e718d55d6f23ab68f0b2424a1f3f)