The literature contains a myriad of recommendations, advice, and strictures about what data providers should do to facilitate data reuse. It can be overwhelming. Based on empirical work (analyzing data reuse proxies at scale, understanding data sensemaking and looking at how researchers search for data), I talk about what practices are a good place to start for helping others to reuse your data. I then introduce the construct of distance between data provider and data reuser to help understand where to invest for data, which is based on a recent paper in Harvard Data Science Review: Borgman, C. L., & Groth, P. (2025). From Data Creator to Data Reuser: Distance Matters. Harvard Data Science Review. https://doi.org/10.1162/99608f92.35d32cfc