When talking about relevance regarding search, it often sounds like it is a thing, something that can be touched and seen. Nevertheless, that is not the case. What do I mean by that? In this talk, I will provide some examples of how relevance is often merely seen as a score when it can be, in fact, an engaging relationship where the user and the search UI connect in aesthetic and enjoyable ways. I will present numerous examples of innovative search experiences that challenge prevailing schemas and structures and lead instead to elements of motion and correlated visual action that allows us to perceive the beauty of relevancy on a different level. Because relevance is a matter of perception.