“YES WE CAN”, “Putin rides a horse”, “Merkel’s hands”, the Donald Trump phenomenon: modern politicians are learning the power of memes. Use it, shape it, or somebody else will. As the meme subculture enters mainstream politics, organised political campaigners are entering the meme factories of Reddit, 4chan, Imgur, 9GAG, etc. Identity issues and gamer culture mix with discussions on taxes and foreign policy. Come for a brief overview of memewars and what they tell us about the future of politics.